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Proposals for Improvement of the Communication Mix of the Selected Company
Vašíčková, Tereza ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis deals with the proposal for communication mix improvement in chosen company. The thesis consists three parts. The theoretical part describes the important terms of marketing, which serve as the basis for the development of analytical and propositional part. The analytical part is focuses on the analysis of selected company and its current situation and current communication mix. The propositional part is based on the results of the analytical part and there are described proposals for improvement of the current communication mix.
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Revision of an integrated management system with regard to the risk management methods
Šubrtová, Michaela ; Bednářová, Bronislava (referee) ; Vymazal, Tomáš (advisor)
The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest effective improvements for the company.
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Proposals for Improvement of the Communication Mix of the Selected Company
Vašíčková, Tereza ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis deals with the proposal for communication mix improvement in chosen company. The thesis consists three parts. The theoretical part describes the important terms of marketing, which serve as the basis for the development of analytical and propositional part. The analytical part is focuses on the analysis of selected company and its current situation and current communication mix. The propositional part is based on the results of the analytical part and there are described proposals for improvement of the current communication mix.
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Revision of an integrated management system with regard to the risk management methods
Šubrtová, Michaela ; Bednářová, Bronislava (referee) ; Vymazal, Tomáš (advisor)
The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest effective improvements for the company.
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